It may be you may need a new marketing strategy, or just want to outsource a specific project to a marketing consultant and specialist.
Many clients have an internal marketing resource of some description but the experience and time available is often limited and may not be sufficient to direct and manage the marketing efforts of the business appropriately. For example the pace of technological developments means that there is always a new marketing medium or channel opening up that needs consideration and handling correctly. You may require help implementing an effective online marketing strategy, defining a social media campaign or creating a complete communications plan. Regardless what your need, the aim is to achieve the maximum return on investment from your digital and offline marketing budgets.
Outsourcing your more sophisticated marketing needs to the equivalent of an external marketing director ensures you are not paying the overhead at times when you don’t require it. Paying for a high level resource only as and when you need it is far more efficient and economical for your business, particularly in a challenging economic climate.
Whether it is a specific marketing project or a broader strategic review of your marketplace, your target audience, your current marketing activities or your future marketing and business direction, Carlton Kennedy can assist in helping to shape the right path with you and deliver an excellent and professional marketing solution.
You may simply need a marketing training and evaluation day for you and your staff or support for a new launch project, an overhaul of your brand identity, revised marketing collateral or to gain an understanding of your customer communication processes for maximum effect.
Marketing Accountability
Carlton Kennedy focuses on providing marketing solutions to achieve profitable growth for your business. In order to do that, we need to know how your business works, why people choose to use you and more importantly why people don’t. By understanding what objectives you are seeking to achieve, how prepared you are to meet those objectives helps ensure all efforts are as efficient and effective as possible. Ultimately it’s about Return On Investment, ROI.
Together we can help put in place a robust and appropriate marketing plan or tactical marketing initiatives to help you achieve those goals. Wanting more business, better customers or new markets is easy. Developing a strategy and implementing it is the harder part but one we can help with.
Why we’re different to a media agency
As a media neutral consultancy, we are not restricted or confined to using certain suppliers, channels or media networks to implement your marketing campaigns. On the contrary, we often work with third party agencies and suppliers to ensure the optimum outcome, quality and value are delivered in a timely and accurate manner.
Neither is it of interest to us in what direction your money is spent as this has no bearing or financial implication to our profit margins. Our only interest in helping direct your budgets to the right areas and in the correct proportions is for the quality performance of your campaigns.
How our approach benefits you
By being independent, media neutral and passionate marketers we are only interested in getting the right results for your business. Delivering an exceptional service and experience that you want to use time and time again means we naturally grow too. Delighted customers refer clients to us. Like minded individuals wish and prefer to work with like minded companies.
It’s a marketing match basically. You get the best we have to offer and we get the best you have to offer in addition to working with businesses and individuals who have an honest, respectful and ethical ethos.
Questions you should be asking about your business
What does your organisation actually offer, truly offer, in terms of a benefit to customers?
What do you want your organisation to be known for?
How do you differ from your competitors, do you really know who your true competitors are?
What are the perception gaps in your marketing? How do you see your organisation, how do your customers and your staff see your organisation and what are the gaps?
Do you have a list of your USP’s and your competitive advantages, do your customers know about them?
How is your company going to become a market leader or remain so?
Which projects or market segments do you want to prioritise and grow in?
What is your sales enquiry rate and more importantly your sales conversion ratio?
Does your company need to change strategic direction or secure new sales channels?
Are you ready to raise your profile, influence your clients and prospects to share your values and vision?
Is there a gap between forecast, actual sales and profit margins?
What is your sales pipeline strategy? Do you have one? How are you
going to acquire new profitable clients regularly?
Contact us today. You can tell us where your business is
today and where you would like it to be.
We can help get you there.
Telephone 01234 720716
enquiries@carltonkennedy.com
