Marketing Resources

Professional marketing bodies and association websites

www.cim.co.uk

www.cipr.co.uk

Marketing media websites

www.marketingweek.co.uk

www.themarketer.co.uk

www.campaignlive.co.uk

www.brandrepublic.com

Recommended marketing advice websites

www.tamingthebeast.biz

Business, research and networking websites

www.reuters.com

www.businessweek.com

www.statistics.gov.uk

www.alchemyuk.com

www.thewomensbusinessclubs.com

Other useful websites

www.princes-trust.org.uk

Design                    Audience           Relevant Noise Competition    Promotions                    Pricing                         Publications     Advertising

       Surveys       Above The Line     Online                   Strategy

Corporate Governance          Posters           Brochures                   Intranets

     Extranets                   Brand                    Campaigns                    Smart Objectives

Radio                  Sales People      Television                  Customer Experience

Direct Mail                    Events      Recycling           ROI             Pay Per Click

Below The Line          Ethics                 Culture        Competitors                 Feedback Advocates Values    Physical Evidence     Employee Involvement  Content               Ambient Advertising           Blogs    Trade Press    Performance   Communication   Websites              Consumer Magazines                  Packaging

Timing                Corporate Hospitality                  Affiliate Schemes    Measurement        Creative              Digital              Budgets

Charity              Green Issues    POS Email Marketing   Customer Charter                 

Mission Statement          Community                           Search Engine Optimisation

            PR         Sponsorship  Brand Values        Customer Ladder